Social Media Manager | Digital Project Manager

TGC GO DIGITAL

May 2026 -  Now, Remote

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I lead social media strategy and content production for brands, businesses and public figures, combining editorial planning, creative production and digital project management.

• Develop content strategies and editorial calendars for Instagram, TikTok and X.
• Produce content from concept to publication, including copywriting, scripting, filming, video editing and graphic design.
• Coordinate creative teams and external partners, managing briefs, deadlines, approvals and publishing.
• Analyse performance data to refine content formats, messaging and distribution.
• Manage digital communications projects, aligning objectives, resources and deliverables.

Key achievement: over ten months, I led content strategy and production for Brazilian federal congressman Lucas Ramos, helping reach 6.3 million views in a single month.

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PMO | Project Management & Institutional Events
Ideia Marketing
Jun 2024 – Dec 2025, Recife

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I managed event and institutional communications projects for AMUPE, the association of municipalities in the Brazilian state of Pernambuco, coordinating planning and delivery for the Newly Elected Leaders Seminar and the 8th Pernambuco Municipalities Congress.

• Coordinated creative, production and institutional relations teams, aligning messaging, priorities and deliverables.
• Oversaw visual identity and communications materials to maintain consistency across touchpoints.
• Managed briefs, schedules and approval workflows across teams, clients and suppliers.
• Worked with sponsors, partners and exhibitors to plan their participation and visibility.
• Connected communications, programming and operations to create a consistent experience for attendees.

Key achievements: coordinated a congress with 155 exhibitors and managed the participation of 20 companies in the Newly Elected Leaders Seminar.

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Senior User Interface Designer
Schneider Electric
May 2024 – May 2025, Paris

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As a Senior UX/UI at Schneider Electric, I design and manage the design system as well as the layouts for our internal platforms. My role involves ensuring seamless communication across various devices and platforms for users in different countries. I collaborate with international teams to adapt and optimize our solutions according to cultural specifics and local market needs, aiming for intuitive and harmonious user experiences.

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Senior UX/UI Product Designer
AJI Creative
Jun 2023 – May 2024, Paris

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Worked directly with the CEO, product team and clients to prototype, design and deliver User Interface (UI), User Experience (UX), Interaction Design, Wireframing, Rapid Prototyping and Design Research, using a lean design process and agile methodology: research, ideation, testing and iteration.

Key achievements:
UX/UI Designer for the new applications of the French Roller & Skateboard Federation.
One of them, Skate School, allows the public to learn, find skate parks and coaches to improve their skills.
The second application was developed to allow athletes and coaches to evaluate performance online during competitions and training, in preparation for the Olympic Games.

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Digital Director – UX / UI Product Designer
TV Pernambuco
Sep 2020 – Jun 2023, Recife

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Led the conception of the user interface (UI), being responsible for design system governance and the integration between product and development teams, in strategic projects focused on improving interfaces and user experience.

In addition to design, I coordinated design deliveries, ensuring alignment between scope, timelines and objectives, and promoting integration across creative, technical and institutional teams.

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Key achievements:
Awarded Designer Revelation 2021 for the creation of the new brand and visual identity of TV Pernambuco.
Planned and managed the development of the website and mobile version, and coordinated the first online broadcast in partnership with Dailymotion and YouTube.
Orchestrated the digital operation that reached 4.5 million online users during the 2021 Pernambuco Football Championship, and signed the graphic campaign again in the following edition.

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UI Designer
CNM – National Confederation of Municipalities
Feb 2019 – Sep 2020, Brasília

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Ensured visual and functional consistency of interfaces, optimized user experience and applied UI/UX best practices. Designed mobile applications UI, worked on media programming and institutional video production (motion design).

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Graphic Designer
Ideia Marketing
Aug 2009 – Sep 2020, Recife

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As a Designer, I created print and web applications for Samsung, Nike, Olympic Fruit, Coach Group and Odebrecht, ensuring visual consistency, optimizing user experience and applying best design practices.