PMO | Project Management & Institutional Events
Ideia Marketing
Jun 2024 – Dec 2025, Recife

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Worked as PMO in the end-to-end management of large institutional events for AMUPE, with a focus on governance, team integration, timeline control, risk management and delivery. Responsible for coordinating two high-impact projects: the Novos Gestores Seminar (keynote reception and training for mayors) and the 8th Pernambuco Municipalities Congress.

Led the planning and execution of all project streams, including schedules, milestones, approval flows and stakeholder management (AMUPE, sponsors, partners and suppliers). Acted as the interface between creative, production, commercial and institutional teams, ensuring strategic alignment and predictability.

Managed the layout of booths and activation areas, as well as space sales and contracts, involving 20 companies at the Seminar and 155 exhibitors at the Congress (55 public institutions and 100 private companies). Coordinated venue mapping (Hotel Canarius and Convention Center), signage, audience flow and experience zones.

Also led the orchestration of simultaneous training sessions, with parallel rooms and multiple content tracks, ensuring logistics, scheduling and integrated operations. Supervised the creation and application of the visual identity, ensuring standardization and communication consistency.

My role was to integrate all project fronts into a PMO governance and execution model, ensuring control, efficiency and excellence in the delivery of large-scale events.

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Senior User Interface Designer
Schneider Electric
May 2024 – May 2025, Paris

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As a Senior UX/UI Designer at Schneider Electric, I worked on the management and governance of the design system and internal platform layouts, ensuring standardization, scalability and consistency across products.

My role went beyond design: I was responsible for planning, prioritizing and orchestrating design deliveries across multiple workstreams, ensuring alignment between global teams, timelines and business goals.

I acted as a central point between stakeholders, product, technology and international teams, enabling fluid communication across devices, platforms and regions. I also led the strategic adaptation of interfaces to cultural specificities and local market needs.

I worked with a focus on governance, efficiency and user experience, structuring processes that increased predictability, reduced rework and improved delivery quality, creating intuitive, scalable and high-impact solutions.

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Senior UX/UI Product Designer
AJI Creative
Jun 2023 – May 2024, Paris

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Worked directly with the CEO, product team and clients to prototype, design and deliver User Interface (UI), User Experience (UX), Interaction Design, Wireframing, Rapid Prototyping and Design Research, using a lean design process and agile methodology: research, ideation, testing and iteration.

Key achievements:
UX/UI Designer for the new applications of the French Roller & Skateboard Federation.
One of them, Skate School, allows the public to learn, find skate parks and coaches to improve their skills.
The second application was developed to allow athletes and coaches to evaluate performance online during competitions and training, in preparation for the Olympic Games.

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Digital Director – UX / UI Product Designer
TV Pernambuco
Sep 2020 – Jun 2023, Recife

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Led the conception of the user interface (UI), being responsible for design system governance and the integration between product and development teams, in strategic projects focused on improving interfaces and user experience.

In addition to design, I coordinated design deliveries, ensuring alignment between scope, timelines and objectives, and promoting integration across creative, technical and institutional teams.

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Key achievements:
Awarded Designer Revelation 2021 for the creation of the new brand and visual identity of TV Pernambuco.
Planned and managed the development of the website and mobile version, and coordinated the first online broadcast in partnership with Dailymotion and YouTube.
Orchestrated the digital operation that reached 4.5 million online users during the 2021 Pernambuco Football Championship, and signed the graphic campaign again in the following edition.

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UI Designer
CNM – National Confederation of Municipalities
Feb 2019 – Sep 2020, Brasília

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Ensured visual and functional consistency of interfaces, optimized user experience and applied UI/UX best practices. Designed mobile applications UI, worked on media programming and institutional video production (motion design).

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Graphic Designer
Ideia Marketing
Aug 2009 – Sep 2020, Recife

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As a Designer, I created print and web applications for Samsung, Nike, Olympic Fruit, Coach Group and Odebrecht, ensuring visual consistency, optimizing user experience and applying best design practices.